Over the course of six months, we have worked with Prenetics EMEA and their CEO, Avi Lasarow to promote the ‘Getting Britain Back to Work, Travel and Play’ campaign in response to the COVID-19 crisis.
The goal of this campaign has been to demonstrate how Project Screen by Prenetics has been instrumental in the recovery from the pandemic. To achieve this, our team devised monthly copy schedules and created social media graphics, as well as writing long-form blog posts and copy for the Project Screen by Prenetics website. This strategy allowed us to interact in real-time with journalists and stakeholders online, as well as informing Prenetics’ global audience of their mission.
As part of our strategy, we also produced promotional videos optimised for social media that featured high-profile figures, such as athletes, politicians, and industry leaders. These videos gained national attention by effectively targeting key stakeholders, decision-makers and journalists, ultimately leading to conversations with politicians on how Prenetics could advise on future policy.