The ASAE represent tens of thousands of trade associations across the US. We were tasked with launching their rebrand video to explain both the power of associations to those who are not familiar with their work, and to highlight some of the key legislative changes that they have made for their member associations over the past decade.
The video was played as the lead intro at their annual conference, it is used on their website homepage as a summary video for their services and was used as part of an advertising campaign.
The advertising campaign ran across DC, targeting those in working in politics on LinkedIn, reaching senior people, ranging from Congresspeople and lobbyists, to heads of Charities and Government Departments.
The Power of A” launch was a success, and multiple people on the ASAE board and many of the Member Associations shared the video, and commented on the high quality and impactfulness of the campaign.